START Digital Skills Workshop for African Business Owners

Futuresoft is a full service digital agency & IT Solutions company, providing a broad range of business solutions for the scaling African enterprise, to consistently attract and retain its target audience. Futuresoft has over 10 years of experience in designing and managing digital properties and online activities of businesses across various industries.

"Our understanding of digital & technology, lateral thinking and process based approach allows us to provide tailored, innovative and sustainable solutions for businesses; empowering them to leverage all relevant channels to improve user experience, increase customer engagement and grow profits. Our goal is to build lasting relationships and function as part of your team to achieve overall company success. Simply put, we are the technology partner that you need to accomplish your business goals.

 

Over the last 10 years, we have studied the peculiarities of digital across the continent, have kept up with global trends and keenly followed algorithm changes and new platforms. Coupled with our practical experience of working with over 130 brands across 20 industries, we have used our extensive research and data capture to create a tailored and bespoke full day training workshop for African CEOs. "

 

Digital Marketing and Technology strategies are often created in isolation from business strategies as business owners and CEOs have not fully embraced the power of Digital. This course is built on the following 5 pillars of the START Digital Marketing Framework that we have developed:  

 

S-trategy 

T-argeting

A-cquisition

R-esponding

T-racking

 

CEOs will learn how to create winning Digital Marketing Strategies that align with their business goals and are fully integrated with their existing marketing & communications strategies. CEOs will get an in-depth understanding on how to target the right audience on the various digital marketing channels, as well as how to generate leads and acquire followers as well as new customers. CEOs will also learn the importance of ensuring that their messaging pillars are well structured and their narrative is clear and concise and most of all tailored to the intended audience across all channels. They will learn how to engage their target audience and how to apply social listening tools to manage and understand their brand’s reputation. Last but not least CEOs will learn the fundamentals of tracking, reporting and digital marketing analytics. 

 

The course is packed with case studies and examples from across the continent and considers locally relevant peculiarities. Hands on group work will allow CEOs to collaborate and design a Digital marketing strategy for one of their businesses and present the strategy to the class.  With over 750 CEOs and Executives trained in the last 24 months., this training is valued at N750,000 per group. 

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The START Digital Skills Workshop will be facilitated by Nkemdilim Begho , a renowned professional in the IT space.